Sofft Shoe (Spec)
The Ask:
Sofft shoes are a great choice, especially for chic traveling. They are sold on QVC and in department stores, but they don’t have a heavy brand presence on their own site. How can I get more people to the website and ensure consistent, fresh branding once they’re there?
The Work:
Attention to detail and comfort sets Sofft apart, but their current collections don’t show their versatility. I wanted to tap into buyer personas with new collections that speak to how these shoes can be worn. To take it a step further, nobody is just one of these personas, so they need different shoes from each collection for each occasion. I wrote advertising copy to capture this idea and lead to the site, where the new collections are featured.
Note: amateur graphic design work by me
