Resume

Experience

SEO Copywriter | Shane Co. (October 2022 - Present) 

  • Optimize web and blog copy to drive traffic (examples: producing local blog content, adding educational content to product listing pages, strategizing internal linking)

  • Collaborate between marketing and e-commerce teams to fuse branding and results (example: ensuring homepage copy is both shoppable and enticing)

  • Increased blog users by 170.3% and blog sessions by 162.8%

  • Use Google Analytics, WordPress, and SEMRush to analyze and improve content

Content Writer | Bearpaw Partners (October 2021 - October 2022) 

  • Produced a diverse range of copy (ads, scripts, blogs, web copy, social posts) for various clients across industries, improving their search rankings

  • Proofread and peer-reviewed other content writers’ work

Marketing Specialist | CARROLL (August 2020 - October 2021) 

  • Planned, designed, and published organic social media calendars for two real estate brands. Used Adobe CS, including Photoshop and Illustrator. 

Creative Producer | SUPPLY.com (March 2018 - August 2020)

  • Heavily improved SEO by writing blog posts for plumber, contractor, and homeowner audiences in addition to designing posts and growing social media following, collaborating on emails, and taking internal photos

Education

The University of Georgia: Athens, GA 

Bachelor of Arts: Advertising 

Minor: English 

August 2014 - December 2017 

Skills

Copywriting

SEO (Search Engine Optimization) 

Long-form content writing

Editing

E-commerce

Social media