Shane Co.
The Ask:
As a copywriter at Shane Co., a fine jewelry retailer with over 20 locations nationwide including a thriving e-commerce store, I seamlessly weave our unique story into content that grows our brand presence. Check out some of my top brand content and UX copy below.
The Work:
Featured Blog: “Passion for Craftsmanship: Insights from a Master Jeweler and Mentor”
This interview with Robert speaks to Shane Co.’s standards for high-quality and the passion our jewelers pour into each piece. Fun fact: I also took the photos used in this article!
For more blog posts, visit ShaneCo.com/TheLoupe.
Featured UX Copy: Same Day Delivery
I worked with our UX Designer and other team members to write microcopy for a new “Same Day Delivery” feature on the ShaneCo.com site. This copy explains our various shipping and delivery options, helping customers make an informed decision when purchasing.
Product Listing Page Delivery Filter
Product Description Page Delivery Filter
Shopping Bag Delivery Options
Checkout Delivery Options
Featured UX Copy: Gift Quiz
I worked with our UX Designer, E-Commerce Marketing Manager, and other team members to refresh our gift quiz into a useful experience for customers. The goal was to make this a helpful tool to be used for Valentine’s Day and other occasions.
Note: the relationship status question only appears if the user selected “Love Interest” or “Significant Other” on the previous question.
