Digital Copywriter &
Content Strategist
Hi, I’m Rachel! I love writing copy that guides, informs, and inspires. You can probably find me at my local coffee shop, optimizing website copy during the week or writing creative fiction on the weekends.
Featured Work
Shane Co.
Content and e-commerce copywriting.
Gift Quiz
The gift quiz helps guide customers to a selection of products relevant to what they’re shopping for, whether they’re looking for a small gift or an engagement ring. I wrote the copy below, working with the UX Designer to bring this quiz to life.
Shop My Store
We added a new “Shop My Store” section to the site, which allows customers to shop in-stock items at their local Shane Co. store. I wrote the copy for the popup on the first image below. From there, the user can choose to “Shop Jewelry,” leading them to the second image, where I wrote the toggle copy. I also wrote the copy on the “Shop My Store” page shown in the third image, where users can get information about their store location, hours, and more.
Site Copy
Below are a few Shane Co. website samples that combine inspirational marketing language, SEO-driven copy, and clear CTAs that elevate the customer experience.
This interview with Robert, one of our jewelers, is one of my favorite pieces because it captures our brand story and the craftsmanship behind our jewelry so well. I also took the photos used in this blog!
Master Jeweler Interview
This full guide to shopping for an engagement ring at Shane Co. adds value for anyone who wants to learn more about the different ring styles and options.
Engagement Ring Buying Guide
Volunteer Work
Food Pantry
UX strategy and low-fidelity prototypes for local food pantry website restructure that will be implemented later this year.
Want to see a snapshot from my past life selling Atlanta foodie art prints? Check out work from my retired art brand, Peach Print Design Co.